Privacy policy

1224.com.au – Dependable Power Solutions, a trading brand of Cell Revival Pty Ltd (ABN 61 085 247 749) ("1224", "we", "our", "us") is an Australian-owned online retailer focused on batteries, battery chargers, inverters, solar power gear, power management systems, and related accessories. Our store and website operate on the Shopify ecommerce platform, which allows us to provide the Services.

This Privacy Policy explains how we collect, use, and share personal information when you browse, use, or purchase from the Services, complete any other transaction through the Services, or contact us in other ways.

If this Privacy Policy conflicts with our Terms of Service, this Privacy Policy takes priority for how we collect, handle, and share your personal information.

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction. This includes secure servers, encrypted payment processing, access restrictions, and other standard security measures designed to protect the information you share with us.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you confirm that you have read and understood how we collect, use, and disclose your information as described here.

1. Personal Information We Collect or Process

When we say "personal information", we mean information that identifies you, or can reasonably be linked to you or another person. It does not include data collected anonymously or de-identified so that it cannot identify you or be reasonably linked back to you.

Depending on how you use the Services, where you live, and what the law allows or requires, we may collect or process the following types of personal information:

  • Contact details: your name, address, billing address, shipping address, phone number, and email address.
  • Financial information: credit or debit card details, financial account numbers, payment card information, transaction details, payment method, payment confirmation, and related payment data.
  • Account information: username, password, security questions, preferences, and settings.
  • Transaction information: items you view, add to your cart or wish list, buy, return, exchange, or cancel, along with your order history.
  • Communications with us: information you provide when contacting us, such as customer support requests.
  • Device information: details about your device, browser, or network connection, IP address, and other unique identifiers.
  • Usage information: data about how you interact with the Services, including how and when you browse or move through the site.

2. Where We Get Personal Information

  • You directly, for example when you create an account, visit or use the Services, contact us, or provide details to us.
  • The Services automatically, including information from your device when you use our products or visit our websites, and through cookies and similar tools (including Shopify Pixels and Google Analytics).
  • Service providers that we engage to deliver specific technology or services, who collect or process information on our behalf.
  • Partners or other third parties, such as courier services that provide delivery updates.

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking tools to improve your experience, keep essential site features running, measure site performance, and support marketing. Cookies are small text files saved on your device when you visit our website. They help recognise your browser, remember settings, and support how the site functions.

We may use cookies and related tools such as:

  • Essential cookies, required for the website to operate, including secure login, cart and checkout functions, fraud prevention, and site security.
  • Performance and analytics cookies, used to see how visitors use the website, identify areas for improvement, and monitor performance. We use services like Google Analytics to collect anonymous information about traffic and visitor activity.
  • Functionality cookies, which remember preferences such as location or products you have viewed, so shopping feels more personal.
  • Marketing and advertising cookies, used to show relevant ads and measure campaign results. This can include Shopify Pixels, Google advertising tools, and other approved marketing tools.
  • Shopping cart and checkout cookies, which remember items in your cart, keep your checkout session active, and support secure purchase processing.

Some cookies are set by trusted third-party providers who help us run the site and deliver services, including Shopify, payment processors, analytics providers, and advertising platforms.

Most browsers accept cookies automatically. If you prefer, you can change your browser settings to block or delete cookies. Keep in mind that turning off certain cookies can affect how the website works and may stop features, including cart and checkout, from working properly. By continuing to use our website, you consent to our use of cookies as described in this policy.

4. How We Use Personal Information

How we use personal information depends on how you interact with us and which Services you use. Uses may include:

  • Providing, tailoring, and improving the Services: processing payments, completing orders, remembering preferences, sending account notices, handling purchases, returns, and exchanges, creating and managing accounts, arranging delivery, allowing product reviews, and offering a customised shopping experience.
  • Marketing and advertising: sending promotions by email, SMS, or post, and showing online ads based on browsing activity.
  • Security and fraud prevention: confirming account access, supporting secure payments, detecting and investigating suspected fraud or other illegal or harmful activity, and protecting our services.
  • Communicating with you: providing customer support, responding to technical questions, and managing our relationship.
  • Legal reasons: meeting Australian legal requirements, responding to valid legal requests, or protecting our rights and Terms of Service.

5. How We Share Personal Information

We do not sell your personal information. We share it only when necessary to take payment, complete and deliver orders, provide support, meet legal duties, improve our services, or where you have authorised us to do so.

We may disclose personal information to third parties for valid reasons under this Privacy Policy, including:

  • Shopify suppliers, and other third parties who provide services for us, such as IT support, payment processing, analytics, customer support, cloud storage, order fulfilment, and shipping couriers.
  • Business and marketing partners who assist with marketing services and advertising. These partners handle your information in accordance with their respective privacy notices.
  • Third parties where you direct, request, or consent to sharing, for example to ship products, or through social media widgets.
  • Situations involving a business change, such as a merger, or cases requiring disclosure to meet legal obligations, including responding to subpoenas, warrants, and similar requests.

6. Shopify Relationship and Overseas Disclosure

Shopify hosts the Services. To provide and improve the platform, Shopify collects and processes personal information related to your access to and use of the Services. Information you submit through the Services is sent to and shared with Shopify.

Because Shopify operates internationally, your personal information will be transferred, processed, and stored outside Australia, mainly in the United States and Canada. By using the Services, you agree to this overseas data transfer.

To offer enhanced functions, Shopify may use personal information from your interactions with our store, other merchants, and Shopify itself. In those cases, Shopify is responsible for processing your personal information. For more information, see Shopify's Consumer Privacy Policy.

7. Data Retention

We keep personal information only for as long as reasonably necessary to supply products and services, process orders, maintain accounts, comply with Australian laws, resolve disputes, enforce agreements, and meet legitimate business and legal needs. Once your information is no longer needed for those purposes, we take reasonable steps to securely delete, destroy, or de-identify it, unless the law allows or requires longer retention.

8. Third-Party Websites and Links

The Services may link to third-party websites or platforms (for example, component manufacturers or payment gateways). If you follow those links, review the third party's privacy and security terms. We do not control, and are not responsible for, the privacy practices, security, or content of third-party sites.

9. Your Rights Under Australian Consumer Law and the Privacy Act

Under the Australian Privacy Act, you have rights in relation to your personal information, including:

  • Access and correction: requesting access to the personal information we hold about you and asking us to correct any inaccuracies.
  • Opt-out: stopping direct marketing at any time by using the unsubscribe link in our emails, or by contacting us.

10. Complaints and Contact Details

For questions about privacy, to request access or correction, or to complain about a breach of the Australian Privacy Principles, contact us:

1224.com.au – Dependable Power Solutions
A trading brand of Cell Revival Pty Ltd (ABN: 61 085 247 749)
1/1488 Sydney Road, Campbellfield VIC 3061, Australia
(Administrative offices only, not open to the public)

Email: sales@1224.com.au
Phone: +61 490 807 728

Postal Address:
PO Box 185
Campbellfield VIC 3061
Australia

Website: www.1224.com.au

If you make a complaint, we will reply within 30 days. If you are not satisfied with our response, you can take the matter to the Office of the Australian Information Commissioner (OAIC).